A mergence of the acronym of "Xin Hwa" gave way to a logo that symbolizes all that represents the company and its culture. Standing tall and sturdy are two solid pillars representing the company's stability, dependability and reliability as well as aptly symbolizing the confidence and wisdom of a company with over 49 years of experience. Being two straight lines, the pillars signify consistency in delivering its exceptional services.

A curved line is cut across the logo to stand for innovation on the highway of Information System and Technology for continuous improvement and efficiency. This consistent effort to provide better services and convenience to clients embodies the company's vision of becoming a "One-Stop Logistic Partner".

The freshwater blue used in the logo signifies transparency and integrity in the provision of all its services. The stroke in bold red denotes a commitment, determination and passion that each individual in the company possesses to propel the company towards progressive growth as characterized by the same stroke, shaped in an upward pointing motion.